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Does Rebranding Work?

Kashish Sehgal     A quiet observer, she is drawn to the stories behind people….

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FROM CLASSROOM TO C-SUITE: HOW MODERN MANAGEMENT SHAPES TOMORROW’S LEADERS

Introduction The aspiration to become a businessman is a common dream among many schoolgoers. However,…

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Why Luxury Costs More?

Shruti Mishra     Bringing fresh perspective to ideas, exploring the world and writing about…

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Behavioral Economics in Daily Decision-Making

Abhishek Kumar Aditya     This is Abhishek Kumar Aditya, a PGDM candidate at IMT…

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The Philosophy of Absence: What Does It Mean to Truly Be Alone

Devanshu A B.Com Honours graduate, this boy brings a calm, composed, and optimistic approach to…

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Analysing frugal as well as circular economies and exploring their relevance today

Sarbanga Mishra     Sarbanga Mishra, a Christ University Bangalore graduate, has served as a…

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A New India: Shaping Global Sustainability Trends

Shrijal     As an introverted soul with a deep love for literature, I find…

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HOW TO BECOME A FINANCIAL MANAGER?

Introduction The terms “finance” and “financial markets” are quite popular, even in public discourse, despite…

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SEO and GEO: How Google Ad Decides What You See Online

Atharva Shivaji Walekar   Atharva, a chemistry student, turned to business studies. He explores geopolitical…

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Why Soft Skills Matter More Than Your GPA in Management

Introduction Globalisation has opened a much-needed avenue for business enterprises to expand their scope and…

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